Rebecca Hui

Rebecca is a social entrepreneur, designer, and cartographer passionate about bridging cultures equitably. She is the founder of Roots Studio, which reimagines cultural preservation through IP and royalty licensing. Over the past decade, Roots Studio has represented 42 Indigenous and rural communities globally, with partnerships to Patagonia, NOAH, 3.1 Philip Lim, Cartier Women’s Initiative, and Chanel Foundation. Roots Studio has been featured in The Business of Fashion as "The Antidote to Cultural Appropriation”, and has been recognized in i-D, HYPEBEAST, Vogue Business 100, MIT Technology Review, amongst others. Rebecca is also passionate about supporting communities facing climate change from both data-driven and grassroots approaches. She has built projects from utilizing satellite mapping data to equip communities and governments to be more flood disaster resilient to understanding the impact for coral reef conservation. For 2 years, she worked with the Indian Government and The World Bank on map modeling urbanization dynamics for 44,000 villages in India. Rebecca started her journey as a Fulbrighter and National Geographic Explorer in India mapping human-animal coexistence. In her free time, she is off grid water coloring landscapes and quirky animals. She released her first children’s book, "Old Enough to Make a Difference," distributed through Abrams.