Expanding on the New Museum’s commitment to new art and new ideas, NEW INC is the Museum’s cultural incubator supporting creative practitioners and small businesses working across art, design, and technology. Now in Year 10, NEW INC’s membership model continues to support a diverse range of creative practitioners with a values-driven program and safe space for gathering and developing new creative projects and businesses. In 2020, NEW INC launched ONX Studio, an XR accelerator for artists, in partnership with the Onassis Foundation. NEW INC was cofounded by New Museum’s Toby Devan Lewis Director Lisa Phillips and former Deputy Director Karen Wong in 2014 as the first museum-led cultural incubator.

The New Museum is the only museum in New York City exclusively devoted to contemporary art. Founded in 1977, the New Museum is a center for exhibitions, information, and documentation about living artists from around the world. From its beginnings as a one-room office on Hudson Street to the inauguration of its first freestanding building on the Bowery designed by SANAA in 2007, the New Museum continues to be a place of experimentation and a hub of new art and new ideas.

Festival FAQ
What is DEMO?

DEMO2024 is a multi-day festival and gathering for people at the leading edge of art, culture, and technology. Anchored by the work of NEW INC'S Year 10 Members, the festival gathers national and international thought leaders for a series of demos, exhibitions, and broadcasts giving shape to the next generation of creative leaders.

When is DEMO?

DEMO2024 will run from June 5-7, 2024. Track showcases will be on view from June 5-20, 2024.

Where is DEMO?

DEMO2024 will be hosted by WSA and Water Street Projects located at 161 Water Street, New York, NY, 10038. WSA is the home of creative businesses including Office Magazine, Bode, and LUAR in Manhattan's South Street Seaport.

Will you release more tickets?

We're releasing the first round of tickets on April 23 and plan to release a second round of tickets in mid-May. If you didn't snag a ticket in the first round, no sweat! Please sign up for our mailing list to receive early notification when additional tickets become available.

What's the difference between Track Talks and Track Showcases?

Our NEW INC member cohort consists of 5 unique Tracks or focus areas guided by a Mentor-in-Residence: Art & Code, Cooperative Studies, Creative Science, Social Architecture, and XR (Extended Realities).

Track Talks are 5-7 minute stage presentations where members share their individual projects followed by a group conversation moderated by the Track Mentor-in-Residence.

Track Showcases are group exhibitions demonstrating the Track’s guiding questions organized by guest curators and producers. Track Showcases stay up longer than the core festival days and will run through June 20th.

What are the gallery hours for the Track Showcases?

You can visit our Track Showcases Wednesday through Sunday, 11am-7pm at WSA, 161 Water Street, New York, NY 10038

Are tickets free?

Yes, tickets are free on a first-come first-served basis. To register for tickets, please visit our tickets page. For questions about the festival, please email incubator@newinc.org.

The 4th Floor will host the DEMO2024 Lounge, with seating (couches, tables, chairs), charging, food, beverages, and a festival live stream available throughout the day. If the 3rd Floor reaches capacity, guests will be able to view the festival from the lounge. Late seating will be offered on a limited basis, we recommend arriving at least 30 minutes prior to each session to ensure seating.

What are your access notes?

Live CART captions will be provided for MainStage Talks on the 3rd Floor as well as on the festival’s live stream. WSA is fully accessible from street level.

Festival Team
Salome Asega
Raul Zbengheci
Deputy Director
Brian Policard
Program Manager
Paul John
Head of Community
Gatch Gatchalian
Production Coordinator
Chante Dyson
Marketing and Communications Assistant
Osmanée Offré
Department Coordinator
DEMO2024 Team:
Dria Brown
Mainstage Talks Producer
Eileen Isagon-Skyers
Art & Code Curator
Celine Wong Katzman
Creative Science Curator
Danielle McPhatter
Extended Realities Curator
Jessica Kwok
Social Architecture Curator
Mia Matthias
Cooperative Studies Curator
Tony Tirador
Art & Code Producer
Cody Moy
Creative Science Producer
Carlos Johns-Davila
Extended Realities Producer
Social Architecture Producer
Cy X
Cooperative Studies Producer
Vinny Campagna
Head of Industry Relations
Christine Ochefu
Iqral La Rode
MainStage Talks Livestream
Montez Press Radio
Studio DEMO Livestream
Special Offer
Web and Graphic Identity
Barbara Byrd
Marketing and Communications Assistant