James Rohrbach (he/him) is an entrepreneur, investor, conceptual artist, and writer. He has been CEO/founder or founding team member of six ventures spanning education, healthcare, and real estate. The unifying theme across all of his work is a dedication to people: to building and operating products and businesses that are enriching and meaningful, to fostering fulfilling and safe work environments, and through his creative practice, to connecting us more deeply with our inner selves.

James's art practice lies at the intersection of text, performance, and conceptual frameworks. He creates egalitarian and participatory performance pieces that explore what Allen Ginsburg called, "the mysterious river of tears under the streets."

As a NEW INC mentor, James aspires to use his entrepreneurial experience to help artists thrive professionally while realizing the fullness of their creative visions.